Create HubSpot contacts from Webflow forms (API integration)

Instantly connect Webflow and HubSpot with pre‑built templates using Postman Flows.

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Overview

Automate lead capture by creating HubSpot contacts from new Webflow form submissions. This integration flow is perfect for marketing and growth teams who use Webflow for landing pages or lead gen forms and want to sync data directly into HubSpot—no manual exports or middleware required.


How does the Webflow and HubSpot integration template work?

This template uses Postman Flows to connect Webflow and HubSpot to:

  • Detect new Webflow form submissions via API

  • Extract contact fields like name and email

  • Check if the contact already exists in HubSpot

  • Create or update the contact record in your HubSpot CRM


How to use the template

  • Set up authentication for both services

  • Store variables in Postman

    • Add tokens and form IDs securely as environment variables

  • Configure the flow

    • Assign your environment to each Send Request block

    • Test the flow using sample Webflow data

    • Use Postman’s debugger to verify contact creation

  • (Optional) Automate the flow

    • Trigger this regularly based on your form activity schedule


Get started in seconds

Fork this template, connect Webflow and HubSpot, and start syncing form submissions to your CRM automatically. Ideal for developers and marketing ops teams looking to integrate no-code frontends with robust CRM pipelines.

Frequently asked questions

What is Postman Flows?

Postman Flows is a visual tool for building API workflows. You can connect APIs, services, and data in a drag-and-drop interface—without writing code. It’s built for developers and technical teams who want flexibility and control over how APIs interact.

Zapier is great for automating popular SaaS tools. Postman Flows is API-first—it gives you complete control over request structure, data transformations, and logic. You can use it to orchestrate internal APIs, chain service calls, and go beyond the limitations of most no-code tools.

Yes. Because Flows are built on top of Postman’s core platform, you can connect to internal APIs, services behind a firewall, or staging environments—just like you would with any Postman request. It’s ideal for platform teams and service orchestration.

No coding required—but if you’re comfortable with APIs and how requests are structured, you’ll feel right at home. Flows lets you visually define logic, pass data between steps, and build useful workflows without writing scripts.

You can trigger Flows manually or on a schedule using Postman Monitors. Programmatic triggers like webhooks or Postman’s public API aren’t supported yet, but they’re on the roadmap.

You can run Flows interactively in your browser. Use test environments to simulate different conditions, inspect step-by-step output, and refine your logic before going live.

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