Create HubSpot contacts from Webflow forms (API integration)
Instantly connect HubSpot and Webflow with pre‑built templates using Postman Flows.
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Overview
Automate lead capture by creating HubSpot contacts from new Webflow form submissions. This integration flow is perfect for marketing and growth teams who use Webflow for landing pages or lead gen forms and want to sync data directly into HubSpot—no manual exports or middleware required.
How does the Webflow and HubSpot integration template work?
This template uses Postman Flows to connect Webflow and HubSpot to:
Detect new Webflow form submissions via API
Extract contact fields like name and email
Check if the contact already exists in HubSpot
Create or update the contact record in your HubSpot CRM
How to use the template
Set up authentication for both services
Webflow: Generate an API token from your Webflow project settings
Store variables in Postman
Add tokens and form IDs securely as environment variables
Configure the flow
Assign your environment to each Send Request block
Test the flow using sample Webflow data
Use Postman’s debugger to verify contact creation
(Optional) Automate the flow
Trigger this regularly based on your form activity schedule
Get started in seconds
Fork this template, connect Webflow and HubSpot, and start syncing form submissions to your CRM automatically. Ideal for developers and marketing ops teams looking to integrate no-code frontends with robust CRM pipelines.
Frequently asked questions
What is Postman Flows?
Postman Flows is a visual tool for building API workflows. You can connect APIs, services, and data in a drag-and-drop interface—without writing code. It’s built for developers and technical teams who want flexibility and control over how APIs interact.
How is this different from Zapier?
Zapier is great for automating popular SaaS tools. Postman Flows is API-first—it gives you complete control over request structure, data transformations, and logic. You can use it to orchestrate internal APIs, chain service calls, and go beyond the limitations of most no-code tools.
Can I use Flows with internal APIs or microservices?
Yes. Because Flows are built on top of Postman’s core platform, you can connect to internal APIs, services behind a firewall, or staging environments—just like you would with any Postman request. It’s ideal for platform teams and service orchestration.
Do I need to know how to code to use Flows?
No coding required—but if you’re comfortable with APIs and how requests are structured, you’ll feel right at home. Flows lets you visually define logic, pass data between steps, and build useful workflows without writing scripts.
Can I run this Flow automatically?
You can trigger Flows manually or on a schedule using Postman Monitors. Programmatic triggers like webhooks or Postman’s public API aren’t supported yet, but they’re on the roadmap.
How do I test a Flow before using it in production?
You can run Flows interactively in your browser. Use test environments to simulate different conditions, inspect step-by-step output, and refine your logic before going live.
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