Create or update HubSpot contacts from customers on Stripe
Instantly connect HubSpot and Stripe with pre‑built templates using Postman Flows.
Overview
Keep your customer data in sync by automatically creating or updating HubSpot contacts when new customers are added in Stripe. This API-first integration gives developers control over how Stripe customer data is pulled, transformed, and pushed into HubSpot—allowing for tailored field mapping, conditional logic, and seamless updates to your CRM. Ideal for engineering teams managing subscription billing and customer engagement workflows across platforms.
How does the HubSpot and Stripe integration template work?
This template uses Postman Flows to connect Stripe and HubSpot to:
Monitor Stripe for new customer records
Extract key customer fields like name, email, billing details, and custom metadata
Transform the data to match your HubSpot contact schema
Create new contacts or update existing records in HubSpot via the Contacts API
How to use the template
Follow these steps to set up your integration in Postman:
Set up authentication:
Store your credentials as environment variables: Add your API keys and IDs securely in a Postman environment.
Configure the flow: Assign your environment to each Send Request block and review transformation logic.
Test and activate the integration: Run the flow with test data and inspect request/response details in the debugger.
(Optional): Schedule it using Postman Monitors or extend the logic to support additional customer types or event triggers.
Get started in minutes
Fork this template to build a custom, developer-friendly workflow between Stripe and HubSpot. Unlike app-based automation tools, Postman Flows gives you complete control over how and when data syncs—plus full visibility into every API request and response. Extend the flow to enrich customer data, segment contacts, or orchestrate cross-platform actions like sending a welcome email or triggering a webhook.
Frequently asked questions
What is Postman Flows?
Postman Flows is a visual tool for building API workflows. You can connect APIs, services, and data in a drag-and-drop interface—without writing code. It’s built for developers and technical teams who want flexibility and control over how APIs interact.
How is this different from Zapier?
Zapier is great for automating popular SaaS tools. Postman Flows is API-first—it gives you complete control over request structure, data transformations, and logic. You can use it to orchestrate internal APIs, chain service calls, and go beyond the limitations of most no-code tools.
Can I use Flows with internal APIs or microservices?
Yes. Because Flows are built on top of Postman’s core platform, you can connect to internal APIs, services behind a firewall, or staging environments—just like you would with any Postman request. It’s ideal for platform teams and service orchestration.
Do I need to know how to code to use Flows?
No coding required—but if you’re comfortable with APIs and how requests are structured, you’ll feel right at home. Flows lets you visually define logic, pass data between steps, and build useful workflows without writing scripts.
Can I run this Flow automatically?
You can trigger Flows manually or on a schedule using Postman Monitors. Programmatic triggers like webhooks or Postman’s public API aren’t supported yet, but they’re on the roadmap.
How do I test a Flow before using it in production?
You can run Flows interactively in your browser. Use test environments to simulate different conditions, inspect step-by-step output, and refine your logic before going live.
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