Add new Stripe subscriptions to a HubSpot contact list (API integration)
Instantly connect HubSpot and Stripe with pre‑built templates using Postman Flows.
Overview
Automatically update a HubSpot contact list when a new subscription is created in Stripe. This API-first workflow helps you enrich your CRM with subscription context—ideal for building audience segments, automating lifecycle marketing, or syncing billing and engagement data in one place.
Perfect for growth, marketing ops, or platform teams that need granular control over how customer events influence CRM workflows.
How does the HubSpot and Stripe integration template work?
This template uses Postman Flows to connect Stripe and HubSpot to:
Detect new subscription events from Stripe (
customer.subscription.created)Retrieve the customer’s email, subscription status, plan, and metadata
Match the customer to an existing HubSpot contact
Add the contact to a specific static or smart list in HubSpot
How to use the template
Set up authentication: Stripe setup guide, HubSpot setup guide
Store your credentials as environment variables: Add your API keys and HubSpot list ID.
Configure the flow: Map Stripe subscription data to HubSpot contact fields and specify the list to update.
Test and activate: Run the flow with sample data and confirm the contact appears in the intended list.
(Optional) Extend the flow to trigger follow-ups, send notifications, or sync with other tools.
Get started in seconds
Fork this template to build a flexible, API-based connection between Stripe subscriptions and HubSpot lists. With Postman Flows, you decide how and when contacts are added—no rigid automations or limited field mappings. Perfect for customizing subscriber segmentation and building smarter campaigns.
Frequently asked questions
What is Postman Flows?
Postman Flows is a visual tool for building API workflows. You can connect APIs, services, and data in a drag-and-drop interface—without writing code. It’s built for developers and technical teams who want flexibility and control over how APIs interact.
How is this different from Zapier?
Zapier is great for automating popular SaaS tools. Postman Flows is API-first—it gives you complete control over request structure, data transformations, and logic. You can use it to orchestrate internal APIs, chain service calls, and go beyond the limitations of most no-code tools.
Can I use Flows with internal APIs or microservices?
Yes. Because Flows are built on top of Postman’s core platform, you can connect to internal APIs, services behind a firewall, or staging environments—just like you would with any Postman request. It’s ideal for platform teams and service orchestration.
Do I need to know how to code to use Flows?
No coding required—but if you’re comfortable with APIs and how requests are structured, you’ll feel right at home. Flows lets you visually define logic, pass data between steps, and build useful workflows without writing scripts.
Can I run this Flow automatically?
You can trigger Flows manually or on a schedule using Postman Monitors. Programmatic triggers like webhooks or Postman’s public API aren’t supported yet, but they’re on the roadmap.
How do I test a Flow before using it in production?
You can run Flows interactively in your browser. Use test environments to simulate different conditions, inspect step-by-step output, and refine your logic before going live.
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